By category
Benchmarks by app category
Pick your category for its organic share, conversion rate and cost per install, with ranges.
03 · Index
Benchmarks by category
Median app per category. † smaller sample, read as directional.
| Category | Organic share | Install to signup | Median CPI |
|---|---|---|---|
| Fintech | 61.0% | 20.9% | ₹21.42 |
| E-commerce | 66.6% | 17.0% | ₹18.22 |
| Social & community | 46.3% | 28.2% | ₹19.25 |
| Health & fitness | 47.6% | 15.9% | ₹31.18 |
| Productivity & tools | 67.5% | 23.5% | ₹18.76 |
| EdTech | 60.2% | 28.7% | ₹67.79 |
| Entertainment & content † | 75.5% | 15.2% | ₹114 |
| Astrology & spiritual † | 46.7% | 67.8% | ₹112 |
| Gaming † | 6.7% | 69.7% | – |
| Food & beverage † | 83.8% | 2.9% | – |
02 · Checker
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Result
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