Gaming app benchmarks
The median Gaming app gets about 7% of installs organically and converts about 70% of them into signups.
Smaller sample: read as directional.
How gaming compares with the typical Indian app
| Metric | Gaming | All apps | |
|---|---|---|---|
| Organic share | 6.7% | 62.4% | lower than the typical app |
| Install to signup | 69.7% | 20.4% | higher than the typical app |
Ranges
| Metric | Lower quartile | Median | Upper quartile |
|---|---|---|---|
| Organic share | 3.4% | 6.7% | 34.6% |
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Common questions
What is a good organic install share for a gaming app?
The median gaming app gets about 7% of installs organically, with the middle half of apps between 3% and 35%.
What is a good install to signup rate for a gaming app?
The median gaming app converts about 70% of installs into signups.
What is organic install share?
Organic install share is the percentage of an app's installs that cannot be matched to a paid campaign within the attribution window, such as store search, word of mouth and untracked referrals.
How is an organic install defined in these benchmarks?
An install counts as organic when it isn't matched to a paid ad network touchpoint within a 7-day click-through window. A paid install is matched to a specific campaign through deterministic attribution.
What is install to signup rate?
Install to signup rate is the number of signups divided by the number of installs, for apps that track a signup event. It shows how many new users get past onboarding.
Why do these benchmarks use medians instead of averages?
Medians treat every app equally, so one very large app can't distort a category figure. Ranges show the middle half of apps, from the lower to the upper quartile.