E-commerce app benchmarks
The median E-commerce app gets about 67% of installs organically and converts about 17% of them into signups and a paid install costs about ₹18.
How e-commerce compares with the typical Indian app
| Metric | E-commerce | All apps | |
|---|---|---|---|
| Organic share | 66.6% | 62.4% | higher than the typical app |
| Install to signup | 17.0% | 20.4% | lower than the typical app |
| Cost per install | ₹18.22 | ₹20.19 | lower than the typical app |
Ranges
| Metric | Lower quartile | Median | Upper quartile |
|---|---|---|---|
| Organic share | 41.6% | 66.6% | 91.4% |
| Install to signup | 7.8% | 17.0% | 27.8% |
| Cost per install | ₹10.90 | ₹18.22 | ₹33.10 |
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Common questions
What is a good organic install share for a e-commerce app?
The median e-commerce app gets about 67% of installs organically, with the middle half of apps between 42% and 91%.
What is a good install to signup rate for a e-commerce app?
The median e-commerce app converts about 17% of installs into signups.
What is the CPI for e-commerce apps in India?
The median cost per paid install for e-commerce apps is about ₹18, with the middle half of apps paying between ₹11 and ₹33.
What is organic install share?
Organic install share is the percentage of an app's installs that cannot be matched to a paid campaign within the attribution window, such as store search, word of mouth and untracked referrals.
How is an organic install defined in these benchmarks?
An install counts as organic when it isn't matched to a paid ad network touchpoint within a 7-day click-through window. A paid install is matched to a specific campaign through deterministic attribution.
What is install to signup rate?
Install to signup rate is the number of signups divided by the number of installs, for apps that track a signup event. It shows how many new users get past onboarding.